Download Marketing Across Cultures 6th Edition by Jean-Claude Usunier (.PDF)

Marketing Across Cultures 6th Edition by Jean-Claude Usunier
Requirements: .PDF reader, 7 MB
Overview: Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
Genre: Non-Fiction > General

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https://ouo.io/9Qv76U

https://ouo.io/T07073

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