Marketing, 6th Edition by Dhruv Grewal, Michael Levy
Requirements: PDF Reader, 163.9 MB
Overview: Grewal/Levy’s Marketing was designed to show today’s social, mobile and digital student population how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, robust instructor resources, and regularly updated grewallevymarketing.com blog with content tagged by chapter to help keep classroom discussions current and engaging.
Genre: Non-Fiction, Business
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