Mall Management: Operating In Indian Retail Space by Harvinder Singh and Srini R Srinivasan
Requirements: .PDF reader, 19.0 mb
Overview: The last decade has seen a flurry of new malls in India. More than 260 malls have been set up in 5 years in the country. This has resulted into all kinds of new shopping habits for customers in the country and they have been looking to malls as the destination for not only shopping but also as the place for social gathering and entertainment. Not all malls that have been set up are successful and there are various reasons for this. This book demystifies the various aspects of malls and mall management and could go a long way for retail students, mall owners, mall consumers, mall tenants and even those involved in urban planning. Kumar Rajagopalan CEO, Retailers Association of India, Mumbai Mall Management- Operating in Indian Retail Space is an admirable attempt to pen down various functional aspects responsible for success and failure of a modern shopping centre. I am sure that this book will help enhancing professionalism in the retail real estate sector by serving as an excellent guiding tool for the students as well as professionals. Guruduth Prabhu Vice President, Shopping Centres Association of India, Mumbai I find this new book Mall Management: Operating in Indian Retail Space to be very practical, grounded and realistic.
Genre: Non-Fiction > General
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