Make Your Brand Matter: Experience-Driven Solutions to Capture Customers and Keep Them Loyal by Steven G. Soechtig
Requirements: .ePUB, .PDF reader, 7 MB
Overview: Combine brand and experience into a single, exciting whole to drive growth
The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an increasingly connected and responsive market. Companies that failed to ante up are already gone—or fading fast.
In Make Your Brand Matter , serial entrepreneur and brand strategist Steve Soechtig delivers an eye-opening discussion of the post-Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.
Genre: Non-Fiction > General
Download Instructions:
https://ouo.io/7ZG0um
https://ouo.io/I6XvBA
