Luxury Retail and Digital Management: Developing Customer Experience in a Digital World by Michel Chevalier, Michel Gutsatz
Requirements: .ePUB reader, 14 MB
Overview: Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?
Genre: Non-Fiction > General
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