Loserville: How Professional Sports Remade Atlanta—and How Atlanta Remade Professional Sports by Clayton Trutor
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Overview: In July 1975 the editors of the Atlanta Constitution ran a two-part series entitled “Loserville, U.S.A.” The provocatively titled series detailed the futility of Atlanta’s four professional sports teams in the decade following the 1966 arrival of its first two major league franchises, Major League Baseball’s Atlanta Braves and the National Football League’s Atlanta Falcons. Two years later, the Atlanta Hawks of the National Basketball Association became the city’s third major professional sports franchise. In 1972 the National Hockey League granted the Flames expansion franchise to the city, making Atlanta the first southern city with teams in all four of the big leagues.
The excitement surrounding the arrival of four professional franchises in Atlanta in a six-year period soon gave way to widespread frustration and, eventually, widespread apathy toward its home teams. All four of Atlanta’s franchises struggled in the standings and struggled to draw fans to their games. Atlantans’ indifference to their new teams took place amid the social and political fracturing that had resulted from a new Black majority in Atlanta and a predominately white suburban exodus. Sports could never quite bridge the divergence between the two.
Genre: Non-Fiction > General
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