Leap: How to Thrive in a World Where Everything Can Be Copied by Howard Yu (Author), Feodor Chin (Narrator)
Requirements: .MP3 Player, 64 kbps, Duration: 8 hours 40 minutes, 249 MB
Overview: Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance, and financial resources can’t shield them from copycats. So what can we do – and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?
In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today’s marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras.
Genre: Audiobooks > Non-Fiction | Management & Leadership
Download Instructions:
http://destyy.com/wC66K7
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