Download Kidfluence by Anne Sutherland, Beth Thompson (.PDF)

Kidfluence – The Marketer’s Guide to Understanding and Reaching Generation Y by Anne Sutherland, Beth Thompson
Requirements: .PDF reader, 5,8 Mb
Overview: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980–Generation Y. This “what works and what doesn’t” book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Genre: Non-Fiction > General

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