Inbound Commerce – How to Sell Better than Amazon by Sam Mallikarjunan , Michael Ewing , Sam Mallikarjunan
Requirements: .ePUB reader, 1.0 MB
Overview: "How To Sell Better Than Amazon" explores the eCommerce applications of inbound marketing, a methodology of marketing that focuses on using content and engagement to create marketing that people love – and therefore want to receive. This book focuses on how to avoid a price war by focusing on the research phases of the consumer buying cycle, and how to model an eCommerce business to focus on increasing the life time value of customers through persona targeted marketing campaigns.
Genre: Non-Fiction > General
Download Instructions:
https://ouo.io/geZA8c
Mirror:
https://ouo.io/UU54X9