If Then: How the Simulmatics Corporation Invented the Future by Jill Lepore
Requirements: .ePUB reader, 2 MB
Overview: Longlisted • Financial Times & McKinsey Business Book of the Year
A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths.
The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge―decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.
Genre: Non-Fiction > Educational
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