Idea Stormers: How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore
Requirements: ePUB reader, 720 KB
Overview: How to solve critical business challenges by generating more and better ideas
Every organization needs a steady supply of fresh, relevant ideas, but managers can’t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.
Genre: Non-Fiction, Business
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