Download Hybrid Value Creation by Vivek K. Velamuri (.PDF)

Hybrid Value Creation by Vivek K. Velamuri
Requirements: Any PDF Reader, 1.46 MB
Overview: Deals with hybrid value creation, that is, the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). The author provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation.  
Genre: Educational

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