Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Colin Strong
Requirements: ePUB reader, 528 KB
Overview: Between tweets, likes, comments, blogs, videos and images, today’s customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers?
This book offers advice on how to interpret and incorporate data into an organization’s overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.
Genre: Non-Fiction, Business, IT, Statistics
Download Instructions:
http://corneey.com/wLYf3q
