How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab
Requirements: .M4A/.M4B reader, 221 MB
Overview: Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie’s How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwab’s classic guide, has stood the test of time. In just over seven hours, this audiobook clearly explains the core elements of an effective advertisement.
Genre: Audiobooks > Non-Fiction
Download Instructions:
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