How to Market to People Not Like You:
Requirements: .ePUB reader, 2.0 MB
Overview: Reach new and diverse customer groups and expand your market share
The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.
Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.
Genre: Non-Fiction > General
Download Instructions:
https://ouo.io/YezYf3
https://rapidgator.net/file/630099f02af … .epub.html
