How to Innovate in Marketing (Collection) (2nd Edition) by Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Arcature LLC Light, Joan Arcature LLC Kiddon
Requirements: ePUB Reader, 4.2 MB
Overview: A brand new collection of authoritative guides to marketing innovation
4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing!
This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities…
Genre: Nonfiction > General, Business
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