How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke
Requirements: .MP3 reader, 192mb
Overview: The hard part just got easy. You know how to sell – that’s your job, after all – but getting CEOs and other VIPs to call you back is the tricky part.
So what if that impossible-to-reach person weren’t so impossible to reach after all?
Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.
How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away, so you can make the connections that are essential to your success.
Genre: Audiobooks > Non-Fiction
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