Hidden Persuasion: 33 Psychological Influence Techniques in Advertising by Marc Andrews, Matthijs van Leeuwen, Rick van Baaren
Requirements: .ePUB reader, 7.6MB
Overview: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level.
Genre: Non-Fiction > General
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