H2H Marketing: The Genesis of Human-to-Human Marketing by Philip Kotler
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Overview: It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders.
Genre: Non-Fiction > General
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