Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget by Hans Peter Bech
Requirements: .MP3 reader, 364 MB
Overview: Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth. Based on Everett M. Rodger’s principles around Diffusion of Innovations, Alexander Osterwalder’s business model framework, 30 case stories from the industry, and the author’s personal experience with growing companies from incubation to global market leadership. The book provides a practical approach to international expansion when you cannot afford to make big mistakes.
Genre: Audiobooks > Non-Fiction
Download Instructions:
https://ouo.io/XXzwUt
