Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin
Requirements: .ePUB, .PDF reader, 2.28MB
Overview: Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire.
There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.
Genre: Non-Fiction > General
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