Gestalt Psychology by Nicolas Crombez, Carly Probert (Translator), Anne-Christine Cadiat (Contributor) (Management & Marketing Book 7)
Requirements: ePUB Reader, 1.3MB
Overview: Influence customer perceptions and make advertising more memorable!
This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
• Learn how you can use this theory as a psychology-based tool in marketing and management practices
• Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior
Genre: Non-Fiction, Psychology, Self Help, Management, Marketing
Download Instructions:
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