Requirements: .ePUB, .PDF reader, 16.02 MB
Overview: Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!
In this book, you’ll start by understanding about gamification, its key concepts, and how Product Managers can leverage it to drive user engagement in non-game scenarios. Progressively, you’ll learn different Gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful Gamification strategy tailored for a business case. You’ll now implement and test the designed strategy prototype with the users for feedback. Additionally, you’ll discover how to sell your strategy to stakeholders to get full buy-in from the top down, and how to gamify your product development process in order to drive innovation, engagement, and motivation.
By the time you finish reading, you’ll be primed to harness the power of gamification, taking your product and processes to the next level. You will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
Genre: Non-Fiction > General
Elevate your product and product management process with gamification strategies, frameworks, and best practices from successful examples and expert interviews to create remarkable products
Key Features
Understand and design gamification frameworks that captivate users and deliver a compelling experience
Build a successful gamification strategy to go from concept to prototype to production
Gamify product management processes using game techniques to effectively lead teams and stakeholders
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