From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Life-Long Fans by Jon Picoult
Requirements: .MP3 reader, 246 MB
Overview: If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with – not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders as well as fast-growing startups use to shape people’s perceptions and sculpt unforgettable impressions – thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer.
Genre: Audiobooks > Non-Fiction
Download Instructions:
https://ouo.io/yzH3rl
