From Design Into Print: Preparing Graphics and Text for Professional Printing by Sandee Cohen
Requirements: ePUB Reader, 7.2MB
Overview: A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won t print. The editor of a college paper can t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn t they teach this stuff in design school?
Sandee Cohen comes to the rescue, whether you re producing your first newsletter or you re an experienced graphic designer who needs to come up to speed on professional-level printing. She ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.
Genre: Non-Fiction, Publishing
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