From Data-Driven to People-Based Marketing: Successful Digital Marketing Strategies in a Privacy-First Era by Marco Hassler
Requirements: .MP3 reader, 214 MB
Overview: As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust, and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.
Genre: Audiobooks > Non-Fiction
Download Instructions:
https://ouo.io/iJtNhxr
