Fighting Words: Persuasive Strategies for War and Politics by Richard F. Miller
Requirements: ePUB or AZW3 Reader, 1.5MB
Overview: In ‘Fighting Words’, award-winning author Richard F. Miller (In Words and Deeds) looks to some of history’s most successful battle speechmakers to answer the age-old question of how. How did Pope Urban II’s speech convince tens of thousands of Europeans to wage the First Crusade, a dangerous, and for many, a one-way journey to Jerusalem? How did George Patton’s speech transform the green kids of the Third Army into the terror of the Third Reich? How did the words of General David Petraeus resurrect a losing effort in Iraq and in the process, retrain his soldiers for a new kind of war?
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
Genre: Non-Fiction, Politics
Download Instructions:
http://corneey.com/wAnEtn
http://corneey.com/wAnEtL
