Download Executing Your Business Transformation by Mark Morgan (.MP3)

Executing Your Business Transformation: How to Engage Sweeping Change Without Killing Yourself or Your Business by Mark Morgan, Andrew Cole, Dave Johnson, Rob Johnson
Requirements: .MP3 reader, 229 MB
Overview: Practical, tested, implementable real-world advice for transforming any business and is written by people that have been there and done that.

Changing an organization is tough. Transformation is hard work that should not be attempted by the faint of heart or the weak of mind. But transformation is not rocket science either. By taking a realistic, simple, and direct view of what is required to transform an enterprise, the authors reduce the noise and nonsense that surrounds much of the discussion of transformation and provide straight forward lessons, examples and thought provoking questions to guide the listener to a more powerful position as an agent of change.

Based on the authors’ decades of experience dealing with major business transformation, this book provides valuable guidance for any company engaged in large scale change brought on by shifts in the competitive landscape, mergers, acquisitions, or a major restructuring of their business model. Many organizations undergo transformation with lots of enthusiasm, but are frustrated with the results. This book contains a set of lessons gained in the process of working in and with organizations in the process of transformation. The book starts out by framing transformation and explains the overall system the enterprise that is involved in transformation. By doing so, clarity is brought to the question of why change is so difficult and problematic.
Genre: Audiobooks > Non-Fiction

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