Essentials of Strategic Management, 5th Edition by J. David Hunger, Thomas L. Wheelen
Requirements: PDF Reader, 2,8 MB, 208 pages
Overview: Get straight to the heart of important strategic management concepts.
This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.Rigorous yet manageable, the book’s ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management.
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