Download Essential Law for Marketers by Ardi Kolah (.PDF)

Essential Law for Marketers by Ardi Kolah
Requirements: PDF Reader, 11 MB
Overview: Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.

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http://rapidshare.com/files/351013144/ELforM.rar

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