Entrepreneurship for the Rest of Us: How to Create Innovation and Opportunity Everywhere by Paul B. Brown
Requirements: .ePUB Reader | 583 kb
Overview: Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt—and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry.
What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown’s goal is to spread that thinking to individuals and large organizations alike.
Though of course we won’t all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.
Genre: Non Fiction Business & Money
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