Drucker on Marketing : Lessons from the World’s Most Influential Business Thinker by William A. Cohen PH.D
Requirements: PDF Reader, 1,4 MB
Overview: A former student of Peter Drucker, William Cohen has sifted through Drucker’s huge body of work, singled out his most salient ideas on marketing, and constructed them into a framework that not only outlines Drucker’s marketing philosophy but provides practical advice on how to achieve marketing goals in today’s business setting. The book is organized into five thematic sections:
– The Ascendancy of Marketing
– Innovation and Entrepreneurship
– Drucker’s Marketing Strategy
– New Product and Service Introduction
– Drucker’s Unique Marketing Insights
Genre: Non-Fiction, Business & Money
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