Download Doctor Who: The Unfolding Event by Matt Hills (.PDF)

Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary by Matt Hills
Requirements: PDF Reader, 1.8 MB
Overview: The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a ‘popular media event’ while sometimes uneasily integrating public service values and consumerist logics.
Genre: Non-Fiction > Television, business

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