Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout,Steve Rivkin
Requirements: pdf reader, 1.1 mb
Overview: Being different is at the heart of everything we’ve done for over 30 years.
You might assume that by now the message has been delivered. Everyone is busy building “differentiation” into their plans. And no one would leave home without his or her differentiating idea. Right?
Wrong.
What we tend to see are two types of organizations. One type still doesn’t get it. They’re out there doing battle with “higher quality” or “good value” or good old “better products”. They feel that theyare better than their competitors and that truth will prevail….
The other type of organization understands the need to be different. But after some prodding, they will admit that they just don’t know how to do it. Their excuse: Our product or sales force just isn’t that much different from our competitors….
This book is about changing all that. It outlines the many ways you can be different while avoiding the lure of those things that sound different but really aren’t.
With this information in hand, you should be in a better position to thrive in a very unforgiving and competitive world. It’s a book, if you’ll pardon the pun, that can make a difference in your business.
Genre: Nonfiction>Business
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