Developing Digital Marketing: Relationship Perspectives by Park Thaichon, Vanessa Ratten
Requirements: .ePUB, .PDF reader, 9 MB
Overview: Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.
Genre: Non-Fiction > Educational
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