Download Design for the Mind by Victor Yocco (.MOBI)

Design for the Mind: Seven Psychological Principles of Persuasive Design
Requirements: .ePUB reader, 9 MB
Overview: Summary

Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.
Genre: Non-Fiction > General

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