Download Defending Your Brand by Tim Calkins (.PDF)

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins
Requirements: PDF Reader, 1.4 MB
Overview: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon – and much more.
Genre: Non-Fiction, Business & Money

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