Download Customer Development by Mike Fishbein (.ePUB)

Customer Development for Entrepreneurs: How to Test Startup Ideas and Build Products People Love by Mike Fishbein
Requirements: ePUB Reader, 150 KB
Overview: Customer development is a process for discovering and validating market demand for an idea and determining the right product features to meet customer needs through interviews and structured experiments. Customer development is used to help build products that customers want and avoid spending time and money on products customers don’t want. It can be used to identify problems and new startup ideas, to test ideas, and to optimize ideas and existing products. Customer development helps us learn about our potential customers so we can build products they will actually use.
Genre: Business, Strategy & Management

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