Download Crossing the Chasm by Geoffrey A. Moore (.MP3)

Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers by Geoffrey A. Moore, Narrated by Mike Chamberlain
Requirements: .MP3 reader, 347.4 MB
Overview: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Genre: Audiobooks > Non-Fiction

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