Download Crossing the Chasm (3rd Ed.) by Geoffrey A. Moore (.ePUB)+

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
Requirements: .ePUB, .MOBI and/or .AZW3 Reader, 1.5MB
Overview: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Genre: Non-Fiction | Business | Marketing

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