Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs by Ken Kocienda
Requirements: .ePUB reader, 11.5 MB
Overview: An insider’s account of Apple’s creative process during the golden years of Steve Jobs.
Hundreds of millions of people use Apple products every day; several thousand work on Apple’s campus in Cupertino, California; but only a handful sit at the drawing board.
Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years the Steve Jobs era – the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the world’s most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career.
Genre: Non-Fiction > History; Technology
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