Creative Copywriter : The story of Copy-writing from the womb to the recent age by Angela Cela
Requirements: .ePUB reader, 461 KB
Overview: When the creative director of the 4A advertising company was still tossing big ideas on A4 paper, the
new copywriters of multi-screen writing had already played F4 into H5, the seamless connection of the four elements of text, image, audio, and video, mobile The micro-style rhetoric of the end copy stole the limelight of the copywriting world.
This is an awkward variation. With the rise of social media, the roles of media and advertising agencies have become more and more blurred, and the creativity and communication of copywriting have become symmetrical from an information asymmetry model, which means that copywriting producers and consumers are gradually integrated. Unlike the hierarchical circle of professional company copywriting, social media copywriting is a community with ambiguous faces. From products to copywriting, they produce and sell themselves and are self-sufficient. Their copywriting workshop is not in the college, not in the CBD (Central Business District), but in the cloud-an an invisible virtual platform, which can be screens and screens of various sizes. terminal. When human time is divided into screen-watching time and non-
screening time, Randy Zuckerberg made such a lament in the book “The Essence of Social” the whole world is a screen? Do it?
: What if
What else can we do, let us sink into the ocean of copywriting together: Weibo, WeChat, micro-video, micro movies… Content producers try to attract more intense attention with a more sophisticated volume, which makes copywriters and Publishers abandon mass communication, even interpersonal communication, and strive to become believers in creative communication. Fortunately, the “big style” of big ideas has not been abandoned. The expensive ones are just shattered by the speed of transmission, embedded in more print copy, video copy, and composite copy, and they are displayed in more and faster quantity and speed. With the professionalism of “micro-style”.
In “Short! In the book “The Art of Writing in the Micro-message Era”, Johnson, Ph.D. in Linguistics from the University of California, discussed the history of “micro-style”. From the 19th century writer Oscar
Wilde to the 21st century Internet media person, he pursued “a more economical expression” “Become an incentive for micro-style to flourish. The exploration of a rhetorical style and even a cultural trend, in addition to Dr. Johnson’s linguistics, has the observation and support from the cross-disciplinary system, which are “creative studies” and “creative writing studies”.
Genre: Non-Fiction > General
Download Instructions:
https://ouo.io/nGjjFe
Mirror:
https://ouo.io/fLoTQL
