Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate Your Solutions, and Close More Deals by Erik Peterson, Tim Riesterer (Authors), Steven Roy Grimsley (Narrator)
Requirements: MP3 Player, 64 kbps, Duration: 5 hours and 40 minutes, 162.0 MB
Overview: Win more deals with the perfect sales story!
In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition – or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story – the one in which they are the heroes and they achieve success.
Erik Peterson and Tim Riesterer have been developing and honing their power messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.
Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.
Genre: Audiobooks › Business & Money › Marketing & Sales
Download Instructions:
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