Download Consumer Behaviour in Action by Peter Ling (.PDF)

Consumer Behaviour in Action by Peter Ling, Steve D’Alessandro and Hume Winzar
Requirements: .PDF reader, 24mb
Overview: Consumer Behaviour in Action introduces marketing students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a distinctly balanced approach as it balances theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples to encourage a deeper understanding of the material.
Genre: Non-Fiction > General

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