Download Consumer Behaviour by Michael R. Solomon et al (.PDF)

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary Bamossy, Soren Askegaard, Margaret K. Hogg
Requirements: PDF Reader, 20 MB
Overview: Using a lively writing style, examples that relate directly to students as consumers, and “cutting-edge” research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
Genre: Non-Fiction | Sales & Marketing

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