Consumer Activism: Promotional Culture and Resistance by Eleftheria J. Lekakis
Requirements: .ePUB, .PDF reader, 7 MB
Overview: A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice.”
– Professor Mehita Iqani, Stellenbosch University
“Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems.”
– Professor Melissa Aronczyk, Rutgers University
Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice.
Genre: Non-Fiction > Educational
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