Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire by Kevin Goldman
Requirements: .ePUB reader, 16.4 MB
Overview: Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world – Saatchi and Saatchi.
Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.
Genre: Non-Fiction > General
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