Download Communication and Character by Stephen J. Farnsworth (.PDF)

Presidential Communication and Character : White House News Management From Clinton and Cable to Twitter and Trump by Stephen J. Farnsworth
Requirements: .PDF reader, 5.6 MB
Overview: This book traces the evolution of White House news management during America’s changing media environment over the past two decades. Comparing and contrasting the communication strategies of Bill Clinton, George W. Bush, Barack Obama, and Donald Trump, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office.
Genre: Non-Fiction > General

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