Co-Opetition by Adam M. Brandenburger, Barry J. Nalebuff
Requirements: ePUB reader, 2.5 MB
Overview: The game of business changes constantly. So should your business strategy.
When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships.
The Harvard Business School’s Adam M. Brandenburger and the Yale School of Management’s Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit.
Genre: Non-Fiction, Business
Download Instructions:
http://gestyy.com/wLWtKV
http://gestyy.com/wLWtKM
