Changing the Game: How Video Games are Transforming the Future of Business by David Edery, Ethan Mollick (Authors), Stow Lovejoy (Narrator)
Requirements: MP3 Player, 64 kbps, Duration: 6 hours and 18 minutes, 84.5 MB
Overview: Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit!
Changing the Game reveals how leading-edge organizations are using video games to reach new customers more cost-effectively; to build brands; to recruit, develop, and retain great employees; to drive more effective experimentation and innovation; to supercharge productivity…in short, to make it fun to do business. This book is packed with case studies, best practices, and pitfalls to avoid.
Genre: Audiobooks › Business & Money › Skills & Decision Making
It is essential reading for any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone interested in video games in general.
• In-game advertising, advergames, adverworlds, and beyond
• Choose your best marketing opportunities–and avoid the pitfalls
• Use gaming to recruit and develop better employees
• Learn practical lessons from America’s Army and other innovative case studies
• Channel the passion of your user communities
• Help your customers improve your products and services–and have fun doing it
• What gamers do better than computers, scientists, or governments
• Use games to solve problems that can’t be solved any other way
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